Producer Developed in partnership between the Deutsch Family and Les Vins Georges Duboeuf in response to a consumer need among young adults for a fun and approachable, yet stylish and sophisticated brand that reflects their social networking style and reinforces the feeling of being at the center of it all. Coined in the 18th century, the term hobnob refers to people drinking to one another, clinking glasses, rubbing elbows, celebrating various moments and milestones.
